Building AI-powered web experiences for every visitor at Fibr AI. Driving B2B tech sales across GTM channels using automation and AI — from outbound discovery through to deal close and client solutioning.
Led end-to-end customer discovery across 100+ mid-market & enterprise accounts, achieving 10%+ reply rates & 3%+ meeting bookings.
Engineered a 66% reduction in sales-ops and resource costs by deploying in-house automations using Lemlist, Webhooks & Apollo APIs.
Owned 75+ end-to-end deals — taking discovery calls, platform demos, pricing negotiations, & pilot scoping, with full tracking on Pipedrive CRM.
Researched 25+ CRO techniques and partnered with Product teams to enhance agentic personalisation, GEO optimisation, and A/B testing.
Part of the Solutioning team, achieving 20%+ conversion uplifts using AI-driven hypotheses, driving client renewals and $200K in proposals.