Performance & Growth Marketing at Digital Ventures, JioCinema. Led the JioCinema Premium launch (₹29/month) — managing paid campaigns across Google & Meta, SEO for SVOD titles, analytics via AppsFlyer & MixPanel, and reporting directly viewed by upper management.
Built 10+ conversion funnels and studied user behavior in Mixpanel & AppsFlyer to support the Analytics team with data-driven insights.
Analyzed Subscriptions of JioCinema for Web+App via Google & Meta Ads Manager, resulting in a 15% reduction in Cost-Per-Subscription.
Managed On-Page & Off-Page SEO of 10+ SVOD Entertainment Titles using SEMrush, Google Search Console & Google Keyword Planner.
Compiled reports on MS Excel for Digital Impact of 6 New Launches with KPIs — Clicks, Reach, Revenue, Impressions & Views using DV 360.
Collaborated with Havas Media (external agency) on daily reports directly viewed by SVOD upper management, reducing reporting time by 40%.